Healthcare Commercialization Experts with Clinical Roots and Operational Resilience
Our Mission
To accelerate adoption of evidence-based innovation and define new standards of care
Our Belief
We believe evidence-based healthcare innovations should grow because they make care better. Clinical value is necessary but insufficient for commercial success. Valuable innovations succeed when real-world operational execution combines with strategic positioning and clinical credibility.
Our Story
We're not theorists. We're operators who have:
Innovators
Created disruptive product categories from scratch
Pioneers
Launched innovations that became industry standards
Builders
Built marketing functions at start-ups and scaled them through acquisition
Innovators
Created disruptive product categories from scratch
Pioneers
Launched innovations that became industry standards
Builders
Built marketing functions at start-ups and scaled them through acquisition
Clinicians
Provided direct patient care and understand clinical workflows
Researchers
Published peer-reviewed research and have 100+ healthcare conference presentations and publications to our credit
Advisors
Advised global healthcare companies and innovative startups
Clinicians
Provided direct patient care and understand clinical workflows
Researchers
Published peer-reviewed research and have 100+ healthcare conference presentations and publications to our credit
Advisors
Advised global healthcare companies and innovative startups
What This Means for You: We bring the relationships, pattern recognition, and resilience that only come from decades in the trenches. We've made the mistakes, learned the lessons, and know what works.
Paul Alper
Founder & Chief Executive Officer
Paul is a visionary leader with over 30 years of experience creating and leading new categories in the healthcare market. His career is defined by landmark achievements, including leading the commercial launch of PURELL® for GOJO Industries in North America, effectively creating the instant hand sanitizer category. As an inventor, he globally pioneered the electronic hand hygiene compliance monitoring category with the DebMed® System (now SC Johnson Professional), the first of its kind to be validated in peer-reviewed studies, and holds four issued patents for the technology. Paul also drove Medline’s hand hygiene category growth by 122% in three years, moving the company from #3/4 to a strong #2 position in the U.S., and advised The Leapfrog Group on a corporate engagement strategy contributing to a 200%+ growth in annual recurring corporate partner revenue and 400%+ growth in annual meeting sponsorship. He has been a trusted advisor to some of the most respected names in healthcare, including Johnson & Johnson, Kimberly Clark, GOJO (the maker of PURELL), and Smith and Nephew.
Reference Letters
Reference Letter from Medline Industries LP
Reference Letter from GOJO, The Maker of PURELL®
Reference Letter from DebMed, Now SCJohnson Professional
Reference Letter from Connie Steed, MSN, RN, CIC, FAPIC; Former APIC President
Reference Letter from Former Prisma Health Intellectual Property and Commercialization Director
Carlene Anteau, MS, RN, Chief Marketing Officer
Carlene is a healthcare IT and artificial intelligence (AI)-forward growth strategist known for building high-performing marketing functions from the ground up and scaling demand generation. She excels at translating complex technology into compelling value propositions that drive pipeline growth. Her track record includes generating $3.09M in marketing-attributed enterprise pipeline in just 10 months, increasing website visitors by 297%, and boosting LinkedIn engagement by an astounding 5,390%. Carlene has over 10 years of direct clinical experience as a Critical Care Clinical Nurse Specialist and Registered Nurse, embodying our principle of "Clinical Credibility Meets Commercial Rigor", and six (6) years in healthcare IT sales. This unique blend of clinical insight, successful sales quota achievement, and marketing savvy allows her to connect with healthcare buyers on a level that few marketers can.
Dr. Ericka Kalp, PhD, MPH, CIC, FAPIC, Chief Infection Prevention Officer
Dr. Kalp provides world-class expertise in epidemiology and infection prevention. With over 20 years of experience, she has held leadership roles at the Pennsylvania Department of Health and WellSpan Health, focusing on healthcare-associated infections (HAIs) and antimicrobial stewardship. She currently serves as Director of Infection Prevention and Control at ECRI and Associate Clinical Professor at Drexel University.
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